Landscape of Public Company Exposure to Prediction Markets, Sports Betting, and Gambling
This landscape organizes companies by focus type (Prediction Markets, Sports Betting, Gambling Ecosystem, Adjacency/Infrastructure), exposure level (Primary, Secondary, Indirect), and key themes. Tables are interspersed for clarity, and major themes are highlighted.
1. Prediction Markets: Direct Product/Platform Exposure
| Ticker | Company Name | Exposure Level | Commentary | Market Cap | Subsector |
|---|---|---|---|---|---|
| DKNG | DraftKings Inc. | Primary (sports betting/iGaming), Secondary (prediction markets) | Launched DraftKings Predictions, connects to multiple exchanges, monetizes via transaction fees/market making | $12.40B | Gambling |
| CME | CME Group Inc. | Secondary | Launched prediction market offering, JV with FanDuel, event contracts including sports | $113.72B | Financial Data & Stock Exchanges |
